Venue

Singapore Management University
School of Business, Level 5, SR15
Click here for a map of the venue.

Registration starts at 12.15pm

Seminar Program

Seminar write-up

In the Year 2004, Globalisation is a reality. We can no longer hide in our homes and let the world pass us by. Acts of terror, War, World events affect our daily lives. As a organisation, AIESEC has gone through major changes in redefining itself and to challenge its members to make AIESEC relevant in a ever changing world.

Can we, the Alumni of such a fantastic organisation not live up to our destiny? In our days, AIESEC was the organisation that is making tomorrow's global leaders. Tomorrow is here. Globalisation is on our door steps. We are the leaders in our own right. What are the challenges that awaits us as we took up the mantle as "global leaders"?

Here, we have organised a series of talks to address the issue that one face when building an organisation that goes beyond geographical boundaries:

Download a copy of theseminar note : State of AIESEC Alumni body within the Asia Pacific here

Towards an AIESEC Alumni Network in the Region Speaker: Tsunehiro Kinashi Secretary general of OBAIESEC President & CEO, Corporate Brand & Communications Institute.

About the topic:
AIESEC was first introduced to Asia Pacific by two American students in 1961.Follow up action by a Germany student led to the formation of AIESEC in Japan,India, Hong Kong, Taiwan and Korea. During the 60s, Japan initiated expansion and consolidation programs in Southeast Asia.
Find out more about the history of how AIESEC started in Asia Pacific, and how some of the first few global networking sessions started

Today, globally, people say there are some 300,000 AIESEC alumni or even 500,000. None knows correct number, but it is certain that some hundred thousand young and old AIESEC alumni exist around the world.
How do we tap on this alumni network? What does having such an alumni network mean for us individuals and AIESEC as a whole?

About the speaker:
Tsunehiro Kinashi is the President & CEO, Corporate Brand & Communications Institute. He joined Time Inc. Tokyo Office as an Assistant to Asia Managing Director in 1970. He participated at the start-up of Time-Life Educational Systems, Inc. as a corporate sales manager in 1973. He was assigned as Associate Japan Advertising Manager of Fortune in 1977, and assigned as Japan Advertising Director of Fortune in 1989. He joined Newsweek International Tokyo Office as Associate Advertising Director in 1998.
Later he set up Japan Branch Office of Corporate Branding, LLC., and assigned as managing director in 1999. He set up Corporate Brand & Communications Institute LLC in 2001.
He is also a Member of the Council of the America-Japan Society, Inc. and a Member of Japan society for Corporate Communication Studies

AIESEC Involvement:
Tsunehiro Kinashi (often called Hiro) is currently the secretary general of OBAIESEC (AIESEC Alumni Association in Japan) .
He joined Keio LC in April 1965. In 1966, he was the Extension & Consolidation delegate to Taiwan, the Philippines, Thailand, Malaysia, Singapore and Hong Kong from June to August and Consolidation delegate to Korea in December, In 1967, he was assigned as Asian Regional Coordinator and organized First Asian Pre-Congress in Tokyo, and the First Asian Congress in Seoul. He also initiated the First Japan-Korea Study Tour that year.
In 1968, he participated at Istanbul Congress during which the Asian Coordination Office (ACO) was established. Hiro also elected as an Ex-Officio member of AIESEC International to represent 7 Asian countries.

Download a copy of this session seminr notes here

How AIESEC Alumni can work together to form a strong Asia Pacific business network Speaker: Matthew de Villiers CEO, Asia Pacific of Futurebrand

About the topic:
With thousands of established AIESEC alumni out there, need we look further to establish the next business contact? Here, we have a most valuable business network waiting to be tapped, with AIESEC Alumni working in various industries and holding various portfolio, someone out there may be your next client, your next boss, your next employee, your link to the next billion dollar contract....
How can we work together to tap on this potential better?
How can we establish AIESEC Alumni as a strong business brand in our individual community?

About the speaker:
Matthew is the CEO, Asia Pacific of Futurebrand. Futurebrand is a company dedicated to building insightful, imaginative and effective brands. Its unique approach combines vertical industry expertise, creative and strategic resources and a global network to create a complete solution for its clients. It has offices in Asia Pacific, Europe, Middle East, Africa, North America and Latin America.
Its Asia Pacific clientes include Cathay Pacific, Eagle Star, Microsoft, Samsung, Standard Chartered, Sumitomo Mitsui and Sydney Olympics 2000.

AIESEC Involvement:
Matthew also has an impressive AIESEC involvement. He was in AIESEC Pietermaritzburg from 1982-85, graduated in 1986 from University of Natal, South Africa, served in the National Committee of South Africa in 1987 and was the President of AIESEC International in 1988/9. Some of his major achievements in AIESEC include first African PAI, extension to Russia, first Global Seminar Series and launch of Target - the first tentative steps towards moving exchange from server runs to 'continuous' PC based matching.

Internationalisation - Singapore's experience Speaker: Yew Sung Pei International Enterprise Singapore

About the topic:
Singapore's unique advantages of strategic location, stable government,
competitive workforce, and pro-business environment make it the ideal
launch pad for globalisation. Find out from the experts and the
government representatives about how Singapore based enterprises go international with facilitation from the Government

About the speaker:
Sung Pei is the Director,International Operations (South East Asia) Capability Development Group of International Enterprise Singapore. He have been with the Board for 18 years which included overseas postings to Shanghai as Assistant Commercial Representative and to Taipei as Centre Director. He also oversaw the Design Centre and the Fairs and Missions Divisions.

Formerly known as the Singapore Trade Development Board (TDB), International Enterprise Singapore - or IE Singapore for short - is the lead agency spearheading Singapore's efforts to develop its external economic wing. IE offer a wide range of services in Singapore and overseas to help companies shorten their learning curve and make the right connections. In doing so, IE provide market information, and assist enterprises in building up their business capabilities and finding overseas partners.

At the same time, IE Singapore works to position Singapore as a base for foreign businesses to expand into the region in partnership with local companies.

Sung Pei was awarded PSC French Government Scholarship, 1977-1983, graduated with Diplome d’Ingenieur (Civil) from Ecole Centrale des Art et Manufactures de Paris,France in 1983; and graduated from Program for Management Development, Harvard Business School in 1998.

He was appointed a member of AIESEC Singapore Board of Advisers in year 2003.

Learning from other cross border organizations Speaker: Yau Wee Sian Director (Commercial Business) Hewlett-Packard Personal Systems Group South East Asia & Taiwan

About the topic

If we are to look around us, there are numerous cross border organisations that we can identify, and probably knows somebody who works for one, or perhaps ourselves working within. But we need to look a lot closer to understand and perhaps experience how these organisations could be successful together. How do we get everyone across a regional organisation working for a common vision, energised from within, and most important of all eliminating the boundaries that keeps individuals, groups and ideas apart?

The speaker will be sharing first a 15mins video that is used extensively in Hewlett-Packard, as a reminder to everyone (both individuals and managers) that one could make a difference to all around them. if we choose first to appreciate ourselves for what we are and what we have, before next to commit and contribute towards a common vision and purpose. The speaker will share next the experience that his group in HP has gone through in the past 2 years as they merge 2 organisations, cultures/behaviors and mindsets together. Hewill also share some common learning that were discussed in a very recent book titled "The Welch Way" by Jeffrey A. Krames, in which the author shared lessons from Jack Welch, former CEO of GE for 20 years.

About the speaker

Wee Sian is the Director for HP Personal Systems Group across South East Asia & Taiwan, taking care mainly of the Commercial Business in the region. He has been with HP for 8 years, all these time working in a very diverse sales & marketing organisation across Asia Pacific. The HP & Compaq merger in May 2002 is the biggest in IT history, opinions were definitely split on how successful the two companies could be together. Since merger, Wee Sian has also been responsible for the design and implementation of two cross border organisations for the region, plus the crystallization of a group Vision and Metaphor.

AIESEC involvement

Wee Sian was the Honorary General Secretary for AIESEC Singapore National Committee back in 1991-1992. Graduated from Nanyang Technological University (Singapore) in 1993, with a degree in Electrical & Electronics Engineering. Wee Sian was also a Novell Certified NetWare Engineer and Instructor back in 1994.

Forming a cross border community project Speaker: Chia Ming Tze Senior Director Singapore Volunteers Overseas Programme Singapore International Foundation

About the topic:
Many alumni are keen to continue to contribute to society after graduation
through involvement in community work. This seminar provides you with a
platform to meet like-minded people from alumni in the region and perhaps
spark off a new project together.
However, how do you overcome the challenges of forming a cross border
community project? What are the pros and cons of having a cross border
organising committee? What is the first step? How should you contact the
government or an NGO at the country you wish to help? How do you do fund
raising for community projects? These are just a sample of many burning
questions that will be answered in this session by our expert on overseas
community projects.

About the speaker

Meng Tze is a Senior Director of the Singapore Volunteers Overseas (SVO) Programme of the Singapore International Foundation (SIF).

SIF is a non-profit, non-government organisation whose mission is to build goodwill, project Singapore as a responsible world citizen and encourage Singaporeans everywhere to think globally, feel Singaporean, be responsible world citizens and foster friendships for Singapore. The SVO programme is one of two volunteerism programmes of SIF, supporting Singaporean volunteers to bring their skills where they are needed to enable developing countries to meet their development goals.

Before this, Meng Tze had been with the Singapore Chinese Chamber of Commerce & Industry (SCCCI) and the Peoples’ Association (PA). At SCCCI, the largest trade chamber in Singapore, she was in charge of membership activities, community-based fundraising projects and public relations. At PA, Meng Tze took charge of the promotion of Singapore cultural exchanges abroad and the development of local community-based cultural activities. She was the pioneer organizing committee for the first-ever night Chingay Procession in Singapore and also assisted in Singapore’s participation in the Edinburgh Military Tattoo.

Outside work, Meng Tze joined Operation Raleigh expedition in New Zealand in 1986 and has been a volunteer leader on local community projects for Raleigh International Singapore and youth expeditions in the region for over ten years.